Economy & Market
We offer a close and comprehensive service that integrates diverse techniques and expertise towards the client's unified objectives.
Market Research
Operational Audits
Evaluation of business operations during periods of crisis, identifying risks and opportunities.
Concept Testing
Assessing the viability and acceptance of new ideas and innovations.
Product Testing
Measuring product viability pre-launch through hall tests and home tests.
Market Segmentation
Mapping market distribution relative to specific offerings.
Consumer Profiles
Defining the characteristics of the target audience.
Brand Positioning
Competitive ranking analysis.
Image Studies
Identifying brand and product associations.
Communication Studies
Evaluating advertising effectiveness, recall and impact.
Sector Specialization
- Tourism
- Real Estate
- Finance & Savings
- Insurance
Marketing Plans
Strategic consultancy covering sector analysis, competitive positioning diagnosis and formulation of alternative proposals with performance monitoring.
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